🚫The #1 Mistake Luxury Homeowners Make When Selling in Broward County

📉 Overpricing: The #1 Mistake Costing Luxury Sellers Time and Money

In today’s shifting market, many luxury homeowners in Broward County, particularly in Weston, Parkland, Southwest Ranches, Pembroke Pines, Plantation, and Miramar are falling into a costly trap: overpricing their homes.

Whether driven by emotion, outdated market expectations, or advice from generalist agents, this misstep can sabotage your sale.

🚨 The Data Doesn’t Lie

Recent market data and expert reports from 2024–2025 show:

• In Southwest Ranches, homes are selling 9% below asking on average

• In Weston, 5% average discount and longer market times

• Parkland & Plantation homes sit 81+ days on market with multiple price cuts

• Even strong markets like Miramar are seeing homes close below list price

🗣️ “Homes that are priced too high sit—and that can lead to price cuts and longer time on the market,” said Larry Mastropieri, a South Florida market analyst.

🎯 Why Overpricing Happens (And Why It Fails)

Emotional Pricing:
Homeowners often price based on memories or improvements that don’t translate to actual buyer value.

Lack of Local Strategy:
General market advice doesn’t work in luxury. A $1.5M buyer in Weston is not the same as a $3M buyer in Southwest Ranches.

Market Shift in 2025:
Inventory has risen, buyer urgency has cooled, and overpriced homes now stick out—and sit unsold.

🧠 What Smart Luxury Sellers Are Doing Instead

✅ Partnering with hyper-local luxury agents – not generalists

✅ Using current sold data in your neighborhood and price range

✅ Pricing to attract offers, not just attention

✅ Staying flexible in the first 14–21 days post-listing

✅ Creating demand through positioning and presentation (not just price)

📊 Listings priced right from the start are selling faster and closer to asking. Sometimes even with multiple offers in Parkland and Weston.

📌 Real Examples from Broward County

• Southwest Ranches: Median time on market increased from 47 to 126 days in just 12 months

• Parkland: Price reductions up 15%, time on market up 25%

• Weston: $1M–$2M listings selling with 1–2 price cuts unless priced accurately from day one

• Miramar/Pembroke Pines: Sellers who overpriced by even $50K missed out on early buyer interest

🧭 What You Should Do Before Listing Your Luxury Home

✨ BONUS: How Strategic Pricing Adds Value

💡 Homes priced right in today’s market:

• Sell 43% faster

• Attract more qualified buyers

• Retain more negotiating power

• Are less likely to require price reductions or staging refreshes

🚀 Ready to Sell Smart?

🎯 Avoid the #1 mistake. Start with strategy.

Don’t let your luxury home become another "stale listing" that buyers overlook or underbid.

👉 Request your Personalized Luxury Seller Report  Our no-obligation market analysis includes:

• Recent comps from your neighborhood

• Customized pricing strategy

• Tips to boost appeal and reduce time on market

• Marketing plan tailored for Broward’s luxury buyer pool

Let’s price it right and sell it fast.

 About the Author

Denice Landaeta is a trusted real estate advisor with Coldwell Banker Global Luxury, specializing in high-end properties across Weston and Broward County. With a track record of record-breaking sales and white-glove service, Denice helps discerning buyers and sellers navigate the luxury market with confidence and clarity.